The Scotch Whisky Association has revised its responsible marketing principles to include guidelines for influencers – third-party endorsers who shape audience attitudes through social media. The updated code reportedly states that paid influencers must effectively "age gate" their social media posts or channels, where possible; where effective age controls are not in place, paid influencers should be at least 25 years old; influencers must not be linked to harmful consumption; written agreements are required for paid content; and posts that do not comply with the code must be removed within 72 hours.

TTB agrees to issue proposed rules requiring mandatory alcohol labels

27-11-2022 | News

The United States Treasury Department’s Alcohol and Tobacco Tax and...

United Kingdom: Scotch Whisky Association adds influencer rules to marketing code

15-11-2022 | News

The Scotch Whisky Association has revised its responsible marketing principles to include...

United States: TTB proposed rulemaking on trade practices in alcohol sector

15-11-2022 | News

The U.S. Department of Treasury’s Alcohol and Tobacco Tax and Trade...

European Union: Highest ever monthly inflation rate in euro zone/food, alcohol, and tobacco prices up by 13.1%

15-11-2022 | News

Europe’s statistics office reportedly found that inflation reached an annual 10.7% during...

United States: California’s Sonoma County town hall to discuss wine sector’s water use

18-10-2022 | News

A town hall meeting in Sonoma County will reportedly include a discussion...

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