The Scotch Whisky Association has revised its responsible marketing principles to include guidelines for influencers – third-party endorsers who shape audience attitudes through social media. The updated code reportedly states that paid influencers must effectively "age gate" their social media posts or channels, where possible; where effective age controls are not in place, paid influencers should be at least 25 years old; influencers must not be linked to harmful consumption; written agreements are required for paid content; and posts that do not comply with the code must be removed within 72 hours.

Russia may impose 200% duties on European wine

19-06-2024 | News

An official from the Federal Customs Service of Russia reportedly...

Negroni ancora in cima nella classifica mondiale dei cocktail

06-05-2024 | Trend

Negroni ûber alles… Ancora una volta il celebre aperitivo è...

Unctad's role in international wine trade

19-03-2024 | News

Unctad, composed of 195 countries, is the Un focal point...

Qatar Duty Free acquisisce il monopolio di vendita degli alcolici

01-03-2024 | Estero

Qatar Duty Free ha annunciato l'acquisizione completa di Qatar Distribution...

L'enologo siciliano Pietro Russo terzo Master of Wine Italiano

26-02-2024 | Arte del bere

Pietro Russo, rinomato enologo siciliano, ha ottenuto il prestigioso titolo...

Chilean scientists turn wine and beer residues into healthy foods

20-02-2024 | News

Chilean scientists Carmen Soto and Lida Fuentes are conducting innovative...

Federvini

   Via Mentana 2/B, 00185 Roma
+39.06.49.41.630
+39.06.44.69.421
+39.06.49.41.566
redazione@federvini.it
www.federvini.it
   C.F. 01719400580

Condividi

Newsletter

Iscriviti alla newsletter per ricevere le news del portale Federvini.

Follow us

  

Please publish modules in offcanvas position.