---
title: "United Kingdom: Scotch Whisky Association adds influencer rules to marketing code"
date: 2022-11-15
intro_image: "https://www.federvini.it/images/k2/32fe68500a2d188d0d970d3ce434af07.jpg"
fulltext_image: "https://www.federvini.it/images/k2/32fe68500a2d188d0d970d3ce434af07.jpg"
categories:
  - name: "News"
    url: "https://www.federvini.it/news.md"
tags:
  - name: "whisky"
    url: "https://www.federvini.it/tags/whisky.md"
  - name: "promozione"
    url: "https://www.federvini.it/tags/promozione.md"
  - name: "united kingdom"
    url: "https://www.federvini.it/tags/united-kingdom.md"
---

# United Kingdom: Scotch Whisky Association adds influencer rules to marketing code

![United Kingdom: Scotch Whisky Association adds influencer rules to marketing code](https://www.federvini.it/images/k2/32fe68500a2d188d0d970d3ce434af07.jpg)

The Scotch Whisky Association [has revised its responsible marketing principles](https://urlsand.esvalabs.com/?u=https%3A%2F%2Fwww.fivs.org%3Fmailpoet_router%26endpoint%3Dtrack%26action%3Dclick%26data%3DWzExMiwiY2U5N2M4IiwiNjY4IiwiOTU5NzgzMTM0ZjU4IixmYWxzZV0&e=dec93f8f&h=7c51aec8&f=n&p=y) to include guidelines for influencers – third-party endorsers who shape audience attitudes through social media. The updated code reportedly states that paid influencers must effectively "age gate" their social media posts or channels, where possible; where effective age controls are not in place, paid influencers should be at least 25 years old; influencers must not be linked to harmful consumption; written agreements are required for paid content; and posts that do not comply with the code must be removed within 72 hours.
