The IWSR projects that the sale of no and low alcohol beverages will grow by one third by 2026.
Those who also consume alcohol beverages reportedly comprise 78% of the no/low alcohol market, which was valued at US$11 billion in 2022.
Consumers of the market include those who abstain during specific occasions as well as young adults.
Australia was identified by the report as a leader in no-alcohol wine development, domestically and globally.
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