The IWSR projects that the sale of no and low alcohol beverages will grow by one third by 2026.

Those who also consume alcohol beverages reportedly comprise 78% of the no/low alcohol market, which was valued at US$11 billion in 2022.

Consumers of the market include those who abstain during specific occasions as well as young adults.

Australia was identified by the report as a leader in no-alcohol wine development, domestically and globally.

 

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