The value of the lower alcohol wine category in the United States reportedly exceeds $1 billion with a compound annual growth rate forecast for 2021-2025 of 27% for lower alcohol still wine and 30% for lower alcohol sparkling wine.

Forty percent of those who drink wine regularly in the United States reportedly want to moderate their consumption of alcohol and would consider purchasing low alcohol wine due to perceived health benefits, including lower calories.

Data suggests that millennial wine drinkers are significantly more likely to choose low-alcohol wine.

 

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Wine exports reached an all-time record in 2021 per OIV

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Global: Wine exports reached an all-time record in 2021 per...

Australia: Launch of 100% recycled PET plastic wine bottles

24-06-2022 | News

The Australian market has launched a debut of eco-bottles made entirely of...

US TTB on "Standards of Fill"

24-06-2022 | News

The TTB proposed adding 10 additional authorised "standards of fill...

Usa: TTB proposes amending wine labeling regulations re addition of distilled spirits

24-06-2022 | News

The U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB)...

UK: no evidence found that MUP implemented in 2018 led to reduction in harmful consumption

24-06-2022 | News

The Scottish government tasked Public Health Scotland with evaluating the impact of...

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