The value of the lower alcohol wine category in the United States reportedly exceeds $1 billion with a compound annual growth rate forecast for 2021-2025 of 27% for lower alcohol still wine and 30% for lower alcohol sparkling wine.
Forty percent of those who drink wine regularly in the United States reportedly want to moderate their consumption of alcohol and would consider purchasing low alcohol wine due to perceived health benefits, including lower calories.
Data suggests that millennial wine drinkers are significantly more likely to choose low-alcohol wine.
01-07-2022 | News
United States: Washington State growers took measures to withstand drought...
01-07-2022 | News
Global: Wine exports reached an all-time record in 2021 per...
24-06-2022 | News
The Australian market has launched a debut of eco-bottles made entirely of...
24-06-2022 | News
The TTB proposed adding 10 additional authorised "standards of fill...
24-06-2022 | News
The U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB)...
24-06-2022 | News
The Scottish government tasked Public Health Scotland with evaluating the impact of...