GlobalData, hard seltzer growth may be slowing

A GlobalData report, “Topical Insights: Hard Seltzers,” indicates that growth in the hard seltzer category may be slowing.

Although the category grew by 20% between 2021 and 2022, the report predicts the category will expand by less than half of its 2017-2021 rate over the next five years.

The United States accounted for 98.1% of hard seltzer global volumes in 2021, only marginally less than its 99.5% share in 2020.