New OIV study on digital trends in the wine sector

A recent study conducted by the OIV, “Digital Trends in the Vine & Wine Sector,” identified nine major technology trends that will shape the future of wine, helping with climate change, improving efficiency and sustainability, providing more transparency to consumers, and creating new business models.

The trends include increased use of sensor technology, more use of smart machines that perform tasks requiring human intelligence, increased use of robots, use of satellite imagery and GPS by smaller wineries, use of Laser Image Detecting and Ranging (LIDAR) in vineyards, use of wine block chain technology for wine distribution, electronic wine labels, E-Certificates, and smart warehouses for storing wine.

Asked to rank the trends in order of importance, wineries from around the world believed the most important trend to be digitalization of wine content with E-Labels.