--- title: "Opportunità e Sfide per il vino italiano in Cina-Agenda - Federvini" description: "Scopri i principali eventi e le manifestazioni legate al mondo dei Vini, Acquaviti, Liquori, Sciroppi, Aceti ed affini" url: "https://www.federvini.it/agenda/opportunit%C3%A0-e-sfide-per-il-vino-italiano-in-cina" date: "2026-05-31T12:36:57+00:00" language: "it-IT" --- # Opportunità e Sfide per il vino italiano in Cina ![Opportunità e Sfide per il vino italiano in Cina](https://www.federvini.it/images/com_eventbooking/vbox7161_BS1I1633_174404_small.JPG)Si terrà a Roma il prossimo 26 giugno 2018 (via Liszt 21 - Sala Pirelli) e a Milano il giorno seguente (27 giugno 2018, corso Magenta 59 - Palazzo delle Stelline - Sala Pirelli) il Forum Opportunità e Sfide per il vino italiano in Cina. Di seguito gli argomenti affrontati: \- Incrementare presenza ed export del vino italiano verso il mercato a piu’ alti tassi di crescita di consumo di vino importato: quali strategie per i produttori italiani? \- La Cina, questo sconosciuto: posizionamento e marketing dedicati per un mercato con caratteristiche uniche e diverse da tutti gli altri. \- Promozione multilevel (formazione, comunicazione, promozione con GDO/wine retailers) e multichannel (online & offline): un approccio integrato e di Sistema per sostenere il nostro export nella “Terra di Mezzo”. \- Interazione e business meetings con selezionati operatori cinesi champions per import di vino in Cina Il forum è rivolto a imprenditori con concreti interessi sul mercato cinese, esportatori abituali, stampa specializzata, export manager. La partecipazione è gratuita previa registrazione obbligatoria. L'accesso in sala sarà consentito, in via prioritaria e fino ad esaurimento dei posti disponibili, a tutti gli ospiti pre-registrati. Per registrarsi occorre andare al link: . **Roma, 26 giugno 2018** *Via Liszt 21 - Sala Pirelli - Roma* 9:30 **Registration** 10:00 - 10:15 **Welcoming regards by hosts** **Agenzia ICE**, Piergiorgio Borgogelli, General Manager **UIV**, Lamberto Frescobaldi, Vice Chairman **Federvini**, Albiera Antinori, Councilor **Federdoc**, Riccardo Ricci Curbastro, Chairman 10:15 - 10:20 **Introduction** by the Moderator, Amedeo Scarpa, ICE Beijing director and coordinator of ICE network in the P.R.C. ***Session 1*** 10:20 - 10:25 **GONG Zhaofu** (Jeff), founder and chief editor of WineITA.com "Investigation Report on Current Status of Italian Wine Business in China Market" 10:25 - 10:30 **YU Hongjie**, founder and GM of Qingdao LONG VISION Global International Inc. The largest importer of Italian wines in China by volume in 2017: 4 million bottles of Italian wine sold out in one year. “How to transfer the competitiveness to the market share of Italian wine”. 10:30 - 10:35 **XUE Dezhi**, GM of Fujian Wine Art ALCOHOLIC BEVERAGESCO.,LTD 30 years of experience in full channel importing French, Australian, Chilean and, recently, also Italian wines in China. *“Advantages and disadvantages of Italian wines in comparison with wines from other main competitor countries”.* 10:35 - 10:40 **YANG Jian**, founder and GM of Beijing V&C Fine Wine Lmt. Co. The first operator of wine e-commerce in China, with its own stores on JD.com (20 mln Euro revenue only with this platform), Tmall, Taobao, Amazon and YHD. In recent years inaugurated its off-line channels too (i.e. in supermarkets). Big data owner and analyst. *“The integrated online and offline promotion for Italian wines in China: an opportunity to catch”.* 10:40 - 10:45 **Edward Liu**, founder and president of Shanghai SinoDrink Trading Co.,Ltd SinoDrink is the first Chinese importer and distributor of only and exclusively Italian wines in the P.R.C. In 2018 is celebrating 10 years of successful activities. *“How to establish partnership with Chinese importers and build a solid distribution network. A success story by the main importer of only Italian wines in China”* ***Session 2*** 10:45 - 11:30 Round table Chinese speakers and Italian case histories **Lamberto Frescobaldi**, UIV, Vice Chairman **Albiera Antinori**, Federvini Councilor - Marchesi Antinori President **Riccardo Ricci Curbastro**, Chairman - Federdoc 11:30 - 12:00 **Questions & Answers** ***Session 3*** 12:00 - 12:30 **ICE-ITA activities & E-commerce** **Amedeo Scarpa** ITA-ICE activities to support Italian wines in China **Valerio Soldani** E-China: "The strategy and support of ICE for the landing of Italian SMEs on Chinese e-commerce platforms" ***Session 4*** 12:30 - 14:00 **Networking Lunch Buffet** Lingua di lavoro: cinese e italiano con traduzione simultanea ***Milano, 27 giugno 2018*** *[Corso Magenta 59](https://maps.google.com/?q=Corso+Magenta+59&entry=gmail&source=g) - Palazzo delle Stelline - Sala Pirelli* 14:30 **Registration and welcome coffee** 15:00 - 15:10 **Welcoming regards by hosts** **Agenzia ICE**, Michele Scannavini, President **Federvini,** Ettore Nicoletto, Federvini Councilor – AD Gruppo Santa Margherita **UIV,** Ernesto Abbona, UIV Chairman 15:10 - 15:15 **Introduction** by the **Moderator**, **Amedeo Scarpa**, *ICE Beijing director and coordinator of ICE network in the P.R.C.C.* ***Session 1*** 15:15 - 15:20 **GONG Zhaofu (Jeff)**, founder and chief editor of WineITA.com *"Investigation Report on Current Status of Italian Wine Business in China Market"* 15:20 - 15:25 **YU Hongjie**, founder and GM of Qingdao LONG VISION Global International Inc. The largest importer of Italian wines in China by volume in 2017: 4 million bottles of Italian wine sold out in one year. *“How to transfer the competitiveness to the market share of Italian wine”* 15:25 - 15:30 **XUE Dezhi**, GM of Fujian Wine Art ALCOHOLIC BEVERAGESCO.,LTD 30 years of experience in full channel importing French, Australian, Chilean and, recently, also Italian wines in China. *“Advantages and disadvantages of Italian wines in comparison with wines from other main competitor countries”* 15:30 - 15:35 **YANG Jian**, founder and GM of Beijing V&C Fine Wine Lmt. Co. The first operator of wine e-commerce in China, with its own stores on JD.com (20 mln Euro revenue only with this platform), Tmall, Taobao, Amazon and YHD. In recent years inaugurated its off-line channels too (i.e. in supermarkets). Big data owner and analyst. *“The integrated online and offline promotion for Italian wines in China: an opportunity to catch”* 15:35 - 15:40 **Edward Liu**, founder and president of Shanghai SinoDrink Trading Co.,Ltd SinoDrink is one of the first importers specialized on Italian wines and is the leading Italian wine importer in China. This year is going to celebrate 10 years of successful activities. *“How to establish partnership with Chinese importers and build a solid distribution network. A success story by the main importer of only Italian wines in China”* ***Session 2*** 15:40 - 16:15 ***Round table Chinese speakers and Italian case histories* **Daniele Simoni**, AD Schenk **Ettore Nicoletto**, Federvini Councilor – AD Gruppo Santa Margherita **Ernesto Abbona**, UIV Chariman 16:15 - 16:35 ***Questions & Answers*** ***Session 3*** 16:35 - 17:00 *ICE-ITA activities & E**-commerce*** **Amedeo Scarpa** ITA-ICE activities to support Italian wines in China **Vincenzo Calì,** ICE - Milano *“E-China: the strategy and support of ICE for the landing of Italian SMEs on Chinese e-commerce platforms”* ***Session 4*** 17:00 - 17:35: one to one meetings & meeting desks with Chinese delegates **Lingua di lavoro: cinese e italiano con traduzione simultanea** ### Caratteristiche dell'evento | Inizio evento | 26-06-2018 | |---|---| | Termine evento | 27-06-2018 | - - [Google Calendar](https://www.google.com/calendar/event?action=TEMPLATE&text=Opportunit%C3%A0+e+Sfide+per+il+vino+italiano+in+Cina&dates=20180625T220000Z/20180626T220000Z&location=&trp=false&sprop=Federvini&sprop=name:https%3A%2F%2Fwww.federvini.it%2F&details=Si+terr%C3%A0+a+Roma+il+prossimo+26+giugno+2018+%28via%26nbsp%3BLiszt+21+-+Sala+Pirelli%29+e+a+Milano+il+giorno+s+...) - [ Yahoo Calendar](https://calendar.yahoo.com/?v=60&view=d&type=20&title=Opportunit%C3%A0+e+Sfide+per+il+vino+italiano+in+Cina&st=20180625T220000Z&et=20180626T220000Z&desc=Si+terr%C3%A0+a+Roma+il+prossimo+26+giugno+2018+%28via%26nbsp%3BLiszt+21+-+Sala+Pirelli%29+e+a+Milano+il+giorno+s+...&in_loc=) - [ Ical](https://www.federvini.it/agenda/opportunit%C3%A0-e-sfide-per-il-vino-italiano-in-cina/download_ical) - [Indietro](https://www.federvini.it/javascript:%20window.history.back();) [ ](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.federvini.it%2Fagenda%2Fopportunit%C3%A0-e-sfide-per-il-vino-italiano-in-cina&t=Opportunit%C3%A0%20e%20Sfide%20per%20il%20vino%20italiano%20in%20Cina "Submit Opportunità e Sfide per il vino italiano in Cina in FaceBook")[ ](https://twitter.com/?status=Opportunit%C3%A0%20e%20Sfide%20per%20il%20vino%20italiano%20in%20Cina%20https%3A%2F%2Fwww.federvini.it%2Fagenda%2Fopportunit%C3%A0-e-sfide-per-il-vino-italiano-in-cina "Submit Opportunità e Sfide per il vino italiano in Cina in Twitter")[ ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.federvini.it%2Fagenda%2Fopportunit%C3%A0-e-sfide-per-il-vino-italiano-in-cina&title=Opportunit%C3%A0%20e%20Sfide%20per%20il%20vino%20italiano%20in%20Cina "Submit Opportunità e Sfide per il vino italiano in Cina in LinkedIn") ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.federvini.it" }, { "@type": "ListItem", "position": 2, "name": "Agenda", "item": "https://www.federvini.it/agenda" }, { "@type": "ListItem", "position": 3, "name": "Opportunità e Sfide per il vino italiano in Cina", "item": "https://www.federvini.it/agenda/opportunit%C3%A0-e-sfide-per-il-vino-italiano-in-cina" } ] } ```